Despite closing its Evanston location last month and its Wacker Drive location 10 days ago (and its Chicago-based corporate headquarters on Friday), Cereality -- the fledgling chain trying to do for Cocoa Puffs what Starbucks did for the coffee bean -- says you can expect more Chicago stores. Stan Synkoski, the company's chief operating officer, says the company's in talks with a major strategic partner to "aggressively expand" as a fully franchised operation. Synkoski says that the company's original plan to open both corporate-run and franchised stores was scrapped when it when the demand for franchises became "overwhelming." He says right now there are 26 franchises in the works -- a new operation has just opened in Charleston, S.C. July 1. While the 2,200 square-foot Evanston location, which was originally intended to be both restaurant as well as a training and distribution center for the chain, will not reopen, Synkoski says the Wacker Drive location is being considered for a co-branded operation with the new strategic partner, who at this point remains anonymous. Stay tuned for more details...
Did you ever visit Cereality? Do you think a cereal-only restaurant could really be the next Starbucks?
I took my daughter and her (2) friends to Cereality for her 10th birthday.....It was empty but the girls loved it. They had every type of cereal they could think of, they loved the toppings and loved the containers!! I enjoyed the bright cherry decor, but I think the location is a problem. We barely found it on Wacker (not really) admist all the construction. Overall great idea, price was fine, location needs to change.
Posted by: | Jul 7, 2007 2:20:17 PM
Never went. Always wanted to go, but just could make it all the way over to the financial district for a bowl of cereal....hmmm....not sure how far out of the way I would go, maybe across the street.